Brand Matrix
HeTuo
Turning every journey into passion
HeTuo.topOutdoor operations & event experience brand
HeTuo specializes in outdoor event operations and experiences — from trail running to hiking, from urban events to destination experiences — building a complete outdoor service system.
Driven by professional operations and exceptional experiences, we bring safety, joy, and growth to everyone who loves the outdoors.
100+
Annual Events
50K+
Total Participants
300+
Classic Trails
A global brand landscape
Event Operations
Full-lifecycle operations for trail runs, hikes, and urban events.
Outdoor Experiences
Destination routes and themed outdoor experience camps.
Safety Assurance
Event-grade safety and emergency rescue systems.